# Groups of users

**Groups of users**, as their name suggests, are used to group users in a way that makes it easier to configure access to content and data. That is, through Groups you can better organize how the same access permissions or the filters in the **Data Policies** that determine what data is displayed on the screen are applied to your Users.

Groups of users **may be optional** in your embedded analytics implementation, although they make sense with complex schemas. For example, in applications that have different data access profiles (see previous example), groups can be used to give the same content access permissions to different users from different companies at the same time.


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